The work, which breaks on 21 July, will promote Hovis as a source of nutrition for consumers regardless of their age. The spot begins in a wheat field with a young girl and boy running through the field. They gradually grow taller, faster and stronger until their heads emerge above the wheat and they are teenagers. They continue to run and become adults with two children of their own walking behind them. The TV ad campaign is part of a £20m investment by RHM in Hovis this year. It will be supported by a poster campaign.
Creative agency: DDB London
Media agency: Universal McCann.
_1.jpg)
.jpg)
