The ad features Honda's humanoid robot, called ASIMO, showing how advanced it has become by engaging with museum exhibits. It uses the strapline 'More forwards please' to represent how Honda is leading technological innovation. ASIMO is the latest in a line of Honda robots that started with the EO 20 years ago. Outdoor work will feature the progression of ASIMO from its inception, while further press ads and posters incorporate the CR-V to highlight the technology in the car.
Creative agency: Wieden & Kennedy
Media agency: Starcom UK.
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