HMV has animated Nipper, the Jack Russell terrier that has appeared in its logo since the 20s, to support a Christmas promotion.
Breaking today (Wednesday), the ad shows the dog bringing 'the magic of Christmas' to a sleepy village, backing the retailer's offer of three select DVDs for £20. The creative continues the use of the strapline 'Be inspired', which was introduced in September in a campaign that focused on the specialist entertainment knowledge of the retailer's employees.
Creative agency: Point Blank
Media agency: OMD UK.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
