Heineken is launching a series of break bumpers this week as part of its sponsorship of football's Champions League tournament.
The work, which uses the strapline 'Welcome to Champions planet', will run for the remainder of the competition during coverage on ITV and Sky Sports. Heineken is also the sole sponsor of interactive coverage of the competition on ITV1 and ITV2. The lager brand is supporting the activity with a promotion giving away tickets to every game played by the prize-winner's chosen club during the 2006/2007 tournament.
Creative agency: StrawberryFrog
Media agency: MindShare.
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