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Grolsch is to launch a campaign called 'Green Light District' to encourage consumers to visit city-centre bars which serve the Coors-owned Dutch premium lager. Activity will include poster ads and a fleet of 50 cabs carrying the strapline 'Take me to the Green Light District', with maps on the seats and tips to help identify participating bars. Interactive maps will be placed in city centres, with bars indicted by a green light. The campaign kicks off in Edinburgh, the first of 17 UK cities taking part. Each participating bar will offer table service.