The 20-second execution, which breaks on 14 August, shows a group of children whose hair comes into contact with one another as they play, which, according to brand owner SSL International, is the most common way that lice spread. The TV advertising, which will run for four weeks, will be backed by a poster campaign in 2200 independent pharmacy windows as part of a £1.5m investment in the brand this year.
Creative agency: McCann-Erickson Communications House
Media agency: Universal McCann Manchester.
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