Reckitt Benckiser, the brand's owner, is using the deal to promote Finish PowerBall 4in1 tabs. It will offer consumers the chance to win £100,000 in cash or one of 50 £1000 prizes. Marketing activity will include an on-pack campaign across all eight standard packs of Finish PowerBall, with a set of six Robots character stickers given away free in every box.
The promotion will also be supported by a TV campaign. Created by the makers of animated hit Ice Age, the film tells the story of a young robot called Rodney and his dishwasher dad, Mr Copperbottom.
Client: Reckitt Benckiser
Creative agency: Euro RSCG London
Media agency: OMD UK
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