New campaign: FA Cup

The BBC has signed up football managers including Millwall's Dennis Wise to appear in a trailer promoting its FA Cup coverage. The trailer will see the managers optimistically trying to book hotel rooms in preparation for making it to the final in Cardiff, only to be told that all accommodation has already been booked because everyone believes their team will be there on 21 May. This leads to various downgrades being considered, to the point where a campsite seems to be the most likely option. The trailer has been shot so it can be adapted each week, according to which teams make it through to the next round. It will launch on Christmas Day in time for the third round of the Cup and run until the climax of the competition in May. Creative: BBC Broadcast.

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