The ads, which will run for the next eight weeks, are aimed at both the leisure and business markets and promote Eurostar as an alternative to low-cost airlines. The campaign depicts a less stressful way of travelling, emphasising the emotional benefits in addition to time and cost advantages. The ads use Eurostar's new strapline, 'You carry your journey with you ... so make it Eurostar', which launched in May (Marketing, 11 May). Eurostar is in the process of reviewing its media planning and buying account, with Vizeum and Mediaedge:cia in a final shootout against incumbent Manning Gottlieb OMD.
Creative agency: TBWA\London
Media agency: Manning Gottlieb OMD.
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