Breaking on 26 September, the activity will encompass TV, press, outdoor, online, radio and point of sale. The TV execution features a man in a lift, trying to enjoy his last bottle of Cobra, before being interrupted by two arrogant-looking 'City types'. After he presses a secret button, the lift opens first at a lagoon and then a field of barley, where a trio of Asian women are seen dancing, luring the men out of the lift. The scenes are interspersed with shots of Cobra being opened and poured. The strapline is 'Unusual thing, excellence'.
Creative agency: Joshua
Media agency: The Media Shop.
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