New campaign: Citroen

Citroen has created a follow-up to its 'Transformer' ad for the C4 hatchback. The latest execution, which debuts on 5 June, sees the car that transformed into a robot performing a series of stunts on a frozen pond, highlighting its performance. Red lights have been added to the robot to give it more personality. Whereas the previous soundtrack used dance music, the new ad features a rap track. The campaign will run during summer, with particular weighting around the World Cup. It will be supported by online and outdoor activity.

Creative agency: Euro RSCG

Media agency: OMD.

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