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However, the "findings" are part of an apocalyptic look at the all-pervading role that marketing now takes in people's lives, by the PR agency The Fish Can Sing.

Published in a book called 'Creative World', which can be downloaded , the vision of 2015 takes as its starting point Gordon Brown's 2005 budget speech, where he spoke about the decline of the old foundations of Britain's economic strength, and the future dependence on the "skills, science and knowledge economy" -- including a heavy weighting on the "creative industries", which account for 8% of the British economy.

'Creative World' imagines what Britain would be like if the entire population were employed in creative industries. It includes contributions from Ekow Eshun, creative director of the ICA and former editor of Arena, and Rob Levine, former editor of Wired and a writer and consultant. It was edited by Richard Benson, former editor of The Face.

It begins with the theory that people will work in their homes, sleep in their offices and that colleagues will even have workstations in each others' houses.

Other ideas posited in the book are that products in supermarkets will be programmed with chips that will deliver a two-minute film about their origins; and that the obsession with fresh food will have become so great that AgaNaught ovens will cook meat that has been killed in the kitchen that morning at the press of a button.

In this brave new world, Google sponsors pub quizzes; Durex sponsors speed-dating events; and pork scratchings are known as "acorn-fed organic Saddleback scratchings with Dorset beach sea-salt".

'Creative World' also comes with a website that forecasts what jobs people will be doing by 2015, which can be found .

Dan Holliday, partner at The Fish Can Sing, said: "The biggest changes will be in communications technology and that will affect work, play, home and school.

"It will affect how we act as consumers and how brands react and interact with us. This new brand-consumer relationship will radically transform the look of the British high street, for instance."

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