New Balance 'New Balance 365' by Mother New York
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Advertiser
New Balance -
Agency
Mother New York -
Sector
Media / Entertainment Brands -
Exposure
United States
New Balance has launched 365, which is a collection of short films aiming to engage consumers 365 days a year by asking them to think about 'the balance'.
The campaign has two elements, a which is both the hub and the creative workshop for all activity and an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock.
