Health minister Tessa Jowell this week showed the government’s
determination to appear tough on smoking, by unveiling the Health
Education Authority’s new anti-smoking advertising campaign, which will
run from Boxing Day to No Smoking Day in March 1998.
The TV commercials, conceived by Abbott Mead Vickers BBDO, show real
people with smoking-related diseases. One ad features David, a
51-year-old, who has had emphysema for 15 years. He explains: ’50% of my
lungs don’t work anymore and each day that goes by the other half is
deteriorating.’
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