Koppedraayer has spent 10 years working with independent creative agencies such as Wieden & Kennedy, Amsterdam as creative manager, 180 Amsterdam as head of creative management and Modernista! Boston. For the latter she set up Modernista!'s European office in Amsterdam.
The shop has been set up for the international creative industry and will offer creative management consultancy, help in recruiting the best international advertising and design talent for the creative industry, as well as global creative PR
Koppedraayer said: "In an industry that is constantly evolving, Sukoi offers to be a partner to creative companies and talent with an ambition to compete internationally, with people who understand the benefits of mixing cultures, backgrounds and creative disciplines. Besides, I truly believe that recruitment and public relations should be an integral part of company's growth philosophy.
"These two disciplines go hand in hand with new business and with where a company wants to be in five years. That is why we believe in offering a combination of these services."
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