The investment is in addition to the 拢8.5m earmarked at the magazine's launch in February.
The campaign, devised by creative agency Euro RSCG London, with media strategy, planning and buying through Carat, will combine TV, radio and national press.
It will also be promoted on shopping trolleys at Somerfield supermarkets and 10-second in-store television spots will be screened at Sainsbury's and Co-op stores.
The campaign breaks on 4 September with three 30-second TV spots on terrestrial and digital channels.
The ads feature several depictions of the kind of unusual real-life situations featured in the magazine: an elderly poledancer, a woman watching men play football while singing to her child "anyone of them could be your dad" and a woman whose husband dresses in lingerie.
The ads are set to a reworking of Hughie "Piano" Smith and the Clowns' song Don't You Just Know It, retitled Don't You Just Love It!.
The 30-second radio ads will feature the jingle along with an overview of the contents of the magazine for each week.
The magazine, the first launch from News International's magazine division, had the best-performing debut in the January to June ABCs, helped by regular promotion in The Sun, including discount vouchers.
The promotions attracted discount sales of 103,567 during the period, while on average 12,310 copies were sold outside the UK.
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