Guinness is hoping to appeal to the sense of humour of the UK's bus-using public with its new tongue-in-cheek ad campaign. In its first use of bus advertising, Guinness is appearing in five different executions that it hopes will drive people to the relaunched web site to discover the punchlines to various jokes. Created by Abbott Mead Vickers BDDO, each ad opens with a different joke and plays on the notorious lateness of the nation's buses by ending with the traditional Guinness strapline: 'Good things come to those who ... www.Guinness.com'. The campaign was devised by Carat and booked by Posterscope, and will run alongside Guinness' winter schedule.
New ad campaign for Guinness
Guinness is hoping to appeal to the sense of humour of the UK's bus-using public with its new tongue-in-cheek ad campaign. In its first use of bus advertising, Guinness is appearing in five different executions that it hopes will drive people to the relaunched web site to discover the punchlines to various jokes. Created by Abbott Mead Vickers BDDO, each ad opens with a different joke and plays on the notorious lateness of the nation's buses by ending with the traditional Guinness strapline: 'Good things come to those who ... www.Guinness.com'. The campaign was devised by Carat and booked by Posterscope, and will run alongside Guinness' winter schedule.
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