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Neutrogena has launched a humorous campaign that aims to get men to use facial wash by pointing out that they're currently washing with something that's also used to clean their privates. DDB Canada created the TV ad, which is airing across Canada. In the spot, a smooth-talking company man highlights the problem with using soap to wash your face, calling it "junkface". It was written by Allan Topol, art directed by Craig Ferguson, Pete Ross and Bhavik Gajjar, and directed by Aircastle through Soft Citizen. Tribal Worldwide Toronto worked on the digital part of the campaign, which includes a microsite.