The event is being led by London Communications and takes place this weekend (28 and 29 September). It will celebrate the grand public opening of the station’s public area, The Square, on Thursday (26 September).
Throughout King’s Boulevard and Granary Square, the experience will feature funfair rides and Victorian-themed entertainment to entertain guests throughout the weekend.
Rare Breed Marketing will be supplying a number of brand ambassadors and entertainers, including ten Victorian ladies, a magician, jugglers and a strongman, as part of the event.
In the run up to the carnival and The Square’s public opening, a series of activities have taken place in London and further afield. On Monday (23 September), a scene based on the Charles Dickens’ novel Oliver Twist, was re-created at Edinburgh train station.
Actors brought to life characters from the book and entertained commuters on one of the station’s platforms, who then boarded a train travelling down to King’s Cross station, stopping at locations such as Newcastle along the way to raise awareness of the £550m redevelopment.
Rare Breed Marketing was also involved in delivering a 324sqm replica of Network Rail’s dedicated hashtag, #KXSQ, which was constructed on the Public Square. Guests involved in the redevelopment project were invited to fill some of the letters, while high-visibility clothing filling the letter ‘Q’ were used to represent the number of man hours which had gone into the area’s revamp.
A Network Rail helicopter hovered 500ft above the activity while photographer Nigel Harniman worked with Rare Breed to capture the stunt on camera.
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