Nestle sues rival over Clooney lookalike ad, Mozilla founder unveils ad-free browser

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Espresso Club: Israeli firm draws ire of Nespresso over use of Clooney lookalike
Espresso Club: Israeli firm draws ire of Nespresso over use of Clooney lookalike

Nestle suing Israeli rival over George Clooney doppelganger in ad

Nespresso is suing an Israeli coffee company over its use of an actor who bears a striking resemblance to George Clooney, the face of the Nestlé brand’s ads.

Israeli company Espresso Club has produced an TV ad that features the Clooney-eque actor. Viewers are told in the ad that this person is "not George Clooney" and the commercial is clearly tongue-in-cheek.

Nespresso Israel, however, does not appreciate the joke and is seeking $50,000 in damages.

Source:

Jaguar Land Rover overtakes Nissan as Britain’s biggest carmaker

Jaguar Land Rover has become Britain’s biggest carmaker, producing nearly half-a-million cars in 2015 and overtaking Nissan.

While Jaguar Land Rover’s England-based factories manufactured 489,923 cars last year, an increase of 9% on 2014, Nissan produced 476,589, which marked a 4.7% fall in manufacturing.

The news marks a significant turnaround for the Tata Motors-owned car company, which produces marques Jaguar and Land Rover, as the company almost collapsed in 2009, just after it had been bought from previous owner Ford.

Source:

Mozilla co-founder unveils ad-blocking browser

Mozilla co-founder and former chief executive Brendan Eich has launched a we browser called Brave, which automatically blocks third-party ads and replaces them with its own.

Eich, who is also the creator of JavaScript, has described advertising as intrusive and remarked that it slowed down the internet.

His new company, Brave Software, has launched a preview version of Brave. It can be used on computers and devices using Windows, OS X, iOS and Android operating systems.

Source:

Carr’s Table Water production halted following Storm Desmond flooding

Production of Carr’s Table Water, a favourite among cheese-lovers, biscuits has been halted because of flooding at a United Biscuits factory in Carlisle.

The Caldewgate factory was inundated with water in December. United said that it will take several months to restart the brick ovens which give the biscuits their defining dryness and crunch, and that it has been unable to find alternative production facilities.

The damaged factory has also affected production of other biscuit brands, including McVitie’s Ginger Nuts and Custard Creams.

Source:

In case you missed it...two longer reads

The digital revolution is over. We are now fully ensconced in a tech-led world and 2016 signals a post-revolutionary transition. Rebecca Coleman identifies the trends that are set to define the post-everything era.

Was it Mog, cat, budgie or meerkats who won consumers over this year? Or was it the man on the moon who achieved the most cut-through? Find out consumers' most recalled ad of the year.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fifth episode below and.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content