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Nestle Rowntree is supporting the launch of After Eight Orange with a £1.5m TV advertising campaign. The ad marks a move away from the brand's traditional dinner party images in favour of positioning it as a British classic. The 30-second spot highlights how ridiculous other quintessentially British objects would look were they orange. Images include an orange postbox, an orange Bentley and an orange pair of brogues. The strapline is 'You see, there is only one British classic that works in orange: new After Eight Orange from Nestle'. Creative is by J Walter Thompson, with media bought by MindShare. The TV campaign forms part of a £2m marketing spend on the product, which includes sampling at the Ask chain of restaurants.