The ads will run at busy ATM locations including nationwide Asda stores and will incorporate creative content from the latest TV ad campaign.
The KitKash campaign will use four separate ATM:ad modules. These are: a 10-second animated "attract" sequence, which loops prior to the customer inserting their card; a minimum five-second animated "in-transaction" sequence while the customer waits for their cash; a "thank you" message at the end of the transaction; and finally the "receipt"; a printed reminder including a call to action to the KitKash website.
The KitKash scheme works by providing consumers with unique codes inside promotional KitKat packs, which they enter online in return for KitKash points.
The consumer can then use their KitKash at to bid for or buy holidays, cars, tickets to film premieres and electronic goods.
Sponsors of the promotion include Peugeot, Eurostar, Warner Bros. Pictures, Sky, QED-UK.com and Expedia.com.
The campaign was organised by ATM:ad and creative was done by J Walter Thompson.
Kathryn Slater, media controller for Nestle Rowntree, said: "This is a great opportunity for Nestle Rowntree to explore ATM advertising as part of the media mix. Talking to a highly captive audience with both brand and call-to-action messaging, directly at point-of-purchase is a very exciting proposition."
The ATM:ads are expected to deliver over half-a-million ad one-to-ones over a two-week period.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
