VEVEY - Cereal Partners Worldwide, the joint venture between Nestle and General Mills, is building an Innovation Centre in Orbe, Switzerland.
The centre will focus on nutrition, health and wellness, and will accelerate the company's development of innovative and nutritious breakfast cereals.
Construction began early this year and it will be completed by the middle of 2010.
The Cereal Partners Innovation Centre will bring together expertise from General Mills' technical strengths and 's 50 years of R&D experience in Orbe.
The aim is to improve the nutritional content, as well as freshness, taste and texture, of breakfast cereals.
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