The bar, priced 39p, will be available from December 16 in milk and white chocolate flavours as a six-chunk, 49g bar full of Mini-Smarties. A family size 150g bar will also be available in both flavours priced 拢1.03.
The launch campaign will comprise TV, outdoor, press and digital ads through roster agency J Walter Thompson. No further details of the work were available as yet because it is still in development. However, JWT expects the campaign to break in the new year.
Smarties-branded products already include the traditional Smarties tubes, Giants and Minis. Nestle aims to appeal to children and adults with the new bar.
Newby Groves, Smarties brand manager, said: "Smarties countline will allow kids and adults to enjoy their favourite sweets in a new and unique format -- bringing all the fun of Smarties, as well as the chance for some self indulgence."
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