Nestle appoints chief for coffee brands role

Nescafe's top marketer Magdalena Teare is leaving to return to her native Sweden. She will be replaced by David Glik, currently commercial director at Nestle UK's food and chilled dairy business.

From January 1, Glik will take responsibility for all of Nestle's in-home coffee brands, including Nescafe Original, Gold Blend, and its Cappuccino range, plus enhancers such as Coffee-Mate. He will report to beverage division managing director Fiona Kendrick.

Teare, who oversaw the Dulux brand at ICI before joining Nestle as category director for in-home coffee two years ago, is leaving for family reasons.

Under her tenure, Nescafe has refocused on a younger, 16- to 24-year-old audience.

In Marketing's Biggest Brands survey, while Nescafe was still the fourth-biggest grocery brand, sales had dropped 8.2% on the previous year.

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