It is backing the brand with a £2.5m TV spend through McCann-Erickson and will launch two more products under the brand this year.
The TV campaign breaks on February 1, and introduces the strapline 'Health from milk. Taste from Nesquik'.
Aimed at mothers, it shows a boy enjoying a glass of Nesquik, then a field of cows exhausted by the volumes of milk they have produced.
Nesquik, which launched in the 40s, is available as cereal and cereal bars as well as three flavours of milkshake powder. Sales of the brand were flat throughout the 90s, but the past two years have seen growth of 50%, partly due to the installation of 1000 Nesquik-dispensing 'bunny machines'.
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