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The agency will create a digital platform that integrates all of the brand's activities.

Joshua G2, which won the project following a three-way pitch, is also the lead CRM and promotions agency across all of the Nescafe coffee brands, with responsibility for all its digital direct and promotional marketing activity.

Sarah Dossett, Gold Blend brand manager at Nescafe, commented: "We chose Joshua because it demonstrated a clear grasp of our brand and the potential for digital media to bring it alive."