Nescafé 'coffee at its brightest' by McCann Erickson London
-
Advertiser
Nescafé -
Agency
McCann Erickson London -
Sector
Food and Drink and Soft drinks
Nescafé has launched a £43million ad campaign featuring a man who ventures into the Brazilian rain forest to source coffee beans.
Aimed at positioning the instant coffee as a 100per-cent natural product, the TV spot was created by McCann Erickson and is supported by print and outdoor activity.
