Ministry of Sound club nights are touring across the globe. Local activity to promote these and the Nescafe range of coffee products is being implemented through Momentum offices worldwide.
"The sales promotion mechanics vary widely from country to country, but include radio station competitions, on-pack pushes and online activity," said Momentum global account director Jonathan Cope.
Nescafe's objective is to make the brand a more relevant part of youth lifestyle and recruit more 18 to 24 year-old consumers, said Cope.
"The Ministry of Sound already has a youth-oriented brand. This link-up reinforces this and communicates it to a wider audience, he added.
The tour ends on 14 December in Mexico.
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