, has been working on AMPP since he started his new role.
Based in the grounds of Hatfield House in Hertfordshire, Survilla and his team specialise in sampling campaigns, roadshows, brand theatrics, retail demonstrations, brand events and pop-up shops.
AMPP works with a number of brands including Irn-Bru, Heinz and Tesco Mobile, and has an in-house staffing division of 3,500 workers.
Survilla told Event: "The Big Kick has been operating in the experiential space for years, but perhaps with less clout."
He said that all AMPP projects will be based of his strategy of 'Think, Feel, Do'.
"I want people to be thinking about the end product the whole way through," Survilla said. "This is a model that I have designed myself because I know how important it is to sit down with a client at the start of the campaign to discuss their key performance indicators."
He added that another key part of the company's strategy is to allow consumers to feel part of a campaign, which in turn encourages them to purchase the product.
"北京赛车pk10s shouldn’t just tick boxes, they should move people to actively engage with brands," he added. "It's about disrupting people's usual routines, getting them involved and giving them a feeling of exclusivity.
"By getting each element of this formula right we can create an incredibly successful campaign and deliver measurable results."
As well as offering experiential activity, AMPP captures data at events using handheld devices, which is then stored on a digital platform designed by Survilla receiving consumer feedback and giving clients a KPI dashboard of results.
"We're about being a bit more grown up about experiential," Survilla added.
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