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Joshua G2 has created a purse character with an insatiable appetite for Nectar points to help inspire mums to use their Nectar cards more often.

Two animated 30-second spots show the Nectar purse flying around a cartoon land, rapidly eating hundreds of Nectar points to create the shapes of objects available from Homebase and eBay, to promote the fact that consumers can now use their Nectar cards at these locations.

The comedian Danny Wallace narrates the ads, inviting Nectar cardholders to collect what’s yours.
The new purse character will also appear in a number of press and online ads to support the TV executions.