Universal Networks International, the global channel division of NBCUniversal, is handling the process and has contacted agencies about a brand project that will include TV and digital activity.
The pitch will be held later this month and NBC plans to select an agency before August, in time to create a campaign for the end of the year.
BETC Paris has previously created ads for Syfy. MediaCom does NBCUniversal’s media planning and buying.
Syfy, which rebranded from Sci-Fi Channel in 2009, broadcasts programmes including Buffy The Vampire Slayer and Knight Rider.
NBCUniversal did not respond in time to comment.
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