LONDON (Brand Republic) - NBC has doubled its order of episodes of BBC quiz show export The Weakest Link following a strong performance on US primetime television.
The Weakest Link has been netting an average audience of 15.5m viewers for NBC during its current run. The show has also increased the network鈥檚 share of viewers under the age of 50, a demographic that is regarded as lucrative by advertisers.
NBC doubles order for The Weakest Link
NBC has doubled its order of episodes of BBC quiz show export The Weakest Link following a strong performance on US primetime television.