NBA launches pan-European marketing initiatives

LONDON - The NBA is promoting its brand across five countries through its NBA Jam Van presented by EA Sports and Hannspree.

NBA launches pan-European marketing initiatives

Last year, the van - a 16 metre, 18-wheel truck - reached more than 1m fans and will begin its tour in London tomorrow.

The interactive van includes a Centre Court where fans can play one-on-one games and can participate in a number of contests, such as free throw shooting and slam dunks.

The NBA and adidas are also hoping to boost grassroots participation through the launch of the adidas NBA 5 United Tour, which will visit five European cities.

The event comes to London on 12 September.

Separately, Chelsea Football Club and the National Basketball Association (NBA) are in talks to develop mutually beneficial marketing activity to boost their brands overseas.

Earlier this year, NBA commissioner David Stern told the press that the NBA was in talks with the Premier League about marketing and commercial opportunities.

Chelsea may make players available for promotional activity ahead of the NBA clash between the Chicago Bulls and the Utah Jazz in London later this year with other joint promotional activity, such as videos, online viral activity and social networking opportunities also being explored.

This summer Chelsea is touring the US as part of its pre-season preparations for the 2009/10 Premiership season.

While the South West London club tour the US the NBA will offer fans the chance to watch a Chelsea game with one of its leading stars.

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