NatWest "The move" by M&C Saatchi

January 22, 2019

NatWest captures all the hard work, highs and lows of buying a house through one couple's journey.

The ad promotes the idea that home-buying can feel like a relentless dream until you find the right people to look after you. It was created by Alan Jones and Angelo An and directed by Mark Albiston through Sweetshop. 

Credits

Brand
NatWest
Marketing manager
Alex Page
NatWest advertising lead
Cherry Tian
Social media producer
Jamie Champaneri
Agency
M&C Saatchi
Executive creative director
Justin Tindall
Deputy executive creative director
Matt Lee
Creatives
Alan Jones
Angelo An
Senior agency producer
Fiona Plumstead
Deputy managing director
Mark Newnes
Senior account manager
Tabby Powell Tuck
Strategy partner
Sophie Lean
Production company
Sweetshop
Director
Mark Albiston
DOP
Jaime Feliu Torres
Producer
Jane Lloyd
Executive producer and managing director
Spencer Dodd
Post production (Colourist)
George K
MPC
Producer
Kayleigh Dugdale
MPC
Online post production
Duncan Cook
Glassworks
Editors
Billy Mead
Amanda Jenkins
TenThree
Sound post house
750mph
Sound engineer
Ben Gulvin

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