The RBS-owned bank has rolled out the latest iteration of its 'Helpful Banking' campaign, showing a father sacrificing his needs for his daughter by making payments from his "easy" e-ISA savings product.
The ad, by M&C Saatchi, shows a man saving for his dream car, a Mustang, using NatWest's e-ISA product. However, each time he looks to buy the car over a period of years, he has to spend the money on his daughter. The ad is set to Johnny Cash track 'Thing Called Love'.
It follows , launched in January. It too showed a weary father being forced to pay for items such as car and a house for his daughter, before driving off in a classic car.
NatWest's latest campaign is the second in a new style of advertising, following a push in October for its Emergency Cash service. The ad features a number of comedic situations in which people have lost their debit cards.
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