The show, which will take place from 3-4 April in Olympia, is designed to open up natural and organics products to a wider trade audience.
"During the last 15 years, the whole natural and organic sector has developed from niche to mainstream, reflecting a much broader interest in innovative, healthy and specialist food products and, as a result, the show has increased in reach and influence," said event director Simon Barry.
"Launching The Natural Food Show is a major development for the industry and enables us to continue to be part of the consistently successful Natural and Organic Products Europe show, but, with its appealing new name and focused marketing campaign, to open up the event to an even wider food buying audience."
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