The £15m launch of Easy Living next March is a threat to NatMags' Good Housekeeping. In response, NatMags has hired Matthew Line, former editor of Homes & Gardens, to evaluate two magazine concepts.
A NatMags spokeswoman confirmed that Line would be forwarding recommendations before Christmas and that a magazine could be ready by spring 2005.
Conde Nast managing director Nicholas Coleridge said: "I doubt that something thrown together at the last minute would do well in this competitive marketplace."
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