Media agencies were baffled last Friday by the appearance on their
doorsteps of Natmags managing director Terry Mansfield, posing as a
bridegroom, accompanied by a blushing bride from Country Living
magazine.
Surpassing his own high standards of sartorial elegance, Mansfield
donned full morning suit attire and exchanged his usual Mercedes for a
Massey Ferguson tractor to tour Soho medialand promoting Country
Living's 'Farmer wants a wife' campaign.
The shameless performance was designed to win publicity for the
campaign, which seeks to match lonely farmers with prospective
brides.
The promotion has so far resulted in four marriages and two babies.
An eight-part documentary series covering the magazine's matchmaking
efforts is due to commence on 8 November on ITV.
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