The High Street Edit is a sub-brand of NatMags' monthly title, Company, and will launch in March.
The biannual magazine will published in a slightly larger format than Company, with a print run of more than 100,000.
Pagination is likely to run to more than 128 pages and will include features and views from fashion and style experts, as well as competitions, offers, prizes and a guide to high-street shops.
Company, which once boasted a circulation of more than 330,000, posted an ABC figure of 230,214 in the period January to June 2009, down 4.1% year on year.
NatMags, which also publishes Cosmopolitan and Esquire, reported a pre-tax loss of £42.8m in 2008, down from a £15.9m profit the year before.
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