The publisher wants the firm to run its new commercially focused database and has put the project out to tender.
It said it is hoping to appoint a company within the next four weeks. The company had previously conducted an in-depth analysis of its marketing database to enhance its commercial viability and to ensure that all information is accurate and user-friendly. This has resulted in a newly formed single customer view.
Karen Louth, head of direct marketing and consumer development at The National Magazine Company, said: "The changes we have made will make a real difference to the way we process and use our marketing information.
"I am looking forward to working with a new company who can enable both NatMags and our customers to receive the best and most accessible service possible."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .