Natmag launches standalone Men's Health bookazine

LONDON - Men's Health is bidding to expand its magazine brand by launching its first food bookazine, called Men's Health Fuel.

Bookazine's debut: Men's Health Fuel from NatMag Rodale
Bookazine's debut: Men's Health Fuel from NatMag Rodale

The standalone bookazine is on sale now at £5.99 and will have a distribution of 80,000 copies.

Men's Health Fuel will feature 228 pages of cooking advice, eating plans, recipes, nutrition tips and cookery skills.

It has been compiled by the editorial team at Men's Health, which has proved a publishing success story in recent times.

Publisher NatMag Rodale is looking at launching follow-up issues of the standalone title.

Men's Health Fuel is being stocked in a number of key retailers, including Sainsbury's and Tesco.

Editor Morgan Rees describes the bookazine as being aimed at the increasing number of men who are looking to eat nutritionally balanced meals.

According to audited figures, the title's July – December 2009 circulation figure was 250,577, which was virtually flat year on year.

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