Nationwide unleashes Simply Rewards DM campaign

Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.

Nationwide: rolls out Simply Rewards
Nationwide: rolls out Simply Rewards

The discounts are offered to Nationwide's credit and debit card customers. 

The campaign, undertaken by Kitcatt Nohr Digitas, kicks off this week and runs across direct mail, and email marketing.

It marks the first work undertaken by Kitcatt Nohr Digitas for Nationwide.

The direct mail campaign highlights some of the offers and includes a booklet in the mail pack which carries the line "No point to collect. No waiting. No nonsense. Simply Rewards."

Simply Rewards is exclusive to Nationwide debit and credit card customers, who must first sign in at www.nationwide.co.uk/simplyrewards, using the first six digits of their debit or credit card numbers.

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