The deal, which now includes all of Nationwide鈥檚 off-premise ATMs, takes the number of machines in ATM:ad鈥檚 network to over 1000.
Ana Stewart, managing director of I-Design, which owns ATM:ad, said the additional sites meant the company could customise its offering.
鈥淣ot only does our extended contract provide us with a huge amount of new sites to offer advertisers, it also enables us to build bespoke packages targeting very specific audiences, such as using the university sites to target students,鈥 Stewart said. 鈥淲e are so pleased that after only a year, ATM:ad has become recognised as the medium for ATM advertising and as an effective media tool in its own right.鈥
The contract with Nationwide, which already included London Underground, Asda and BP sites, now takes in 215 additional petrol stations, 158 High Street sites, 245 convenience stores, 46 shopping centres and a further 200 sites at busy locations such as airports and universities.
I-Design said the new sites meant ATM:ad now offered eight million one-on-one advertising opportunities per month.
Since its launch in May last year, ATM:ad clients have included British Airways, United International Pictures, Nestle Rowntree, Comic Relief, MyHousePrice.com, bmi, Fox Home Entertainment and Dennis Publishing.聽
By Caitlin Fitzsimmons
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