Nationwide axes sponsorship team

Nationwide is to axe its five-strong specialist sponsorship division after ending its 11-year link to the England football team last summer.

Nationwide: calls time on sport sponsorship
Nationwide: calls time on sport sponsorship

It is now consulting with all five members of its sponsorship department, which includes its sponsorship manager Chris Hall.

Nationwide is looking to redeploy the five members of the staff within the group.

Nationwide has now ended its commercial links with football and is thought to be switching its focus to arts and culture-centred marketing.

In July it opted not to renew its latest four-year, £20m commercial deal with the England team.

The FA has yet to announce a replacement for Nationwide as a sponsor but is thought to be in conversations with a number of brands.

Nationwide was unavailable for comment.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content