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The National Trust has released some online videos from its "nature misses you" campaign, which urges children to enjoy the countryside this summer. Jam created the ads, which are hosted on YouTube and appear to have been influenced by the comedy series The Mighty Boosh. The spots contains footage of, and humorous voiceovers from, wonders of nature such as caves and bugs. The work, which supports the "50 things to do before you’re 11¾" initiative, was created by Luke Norton and Artem Bjork. Post-production was by Unit.