The animated campaign, by Abbott Mead Vickers BBDO and Skive, will show how singing can provide teachers with a tool for learning across the whole educational curriculum.
Running on digital sites including Times Online, Guardian Online and specialist teaching sites, the campaign will drive people to the singup.org website to find out more about the programme and discover new resources that can support them in the classroom.
The 40-second animation takes the viewer on a journey through the head of a child, showing how learning through song can hold children's attention and help them make sense of new concepts in a fun way.
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