The i was the only newspaper in the quality market to improve its circulation month-on-month (up 8.68% on January), helped by a 10% increase in bulk copies to 57,285. This is in-line with its ongoing strategy to switch the number of bulk copies its gives away of the £1 The Independent to the 20p i.
The move has helped i achieve a month-on-month increase of more than 5% to 207,147, up 23% year-on-year, while The Independent fell 10% to 105,160.
The impact of The Sun's launch on the Sunday market was , despite being , by Evgeny Lebedev earlier in the week.
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