The National Lottery is far and away the most popular gambling
activity in Britain, with 56% playing regularly compared with just 8%
playing the football Pools, according to research by Taylor Nelson
Sofres for Marketing.
The Lottery holds a consistent lead in popularity over other gambling
activities across all demographic groups. It is played almost equally by
men (57%) and women (55%). The most frequent players fall into the DE
demographic, with 60% playing regularly, and the 55 to 64 age range,
with 65%.
Football Pools and betting on the horses tied at second place, with 8%
each. Both categories showed a heavy male bias.
At the bottom of the table was bingo, which is played most regularly by
C1s and those aged 65 and over.
GAMBLING
Total 16-24 25-34 35-44 45-54 55-64 65+
National Lottery 56% 41% 58% 61% 60% 65% 52%
Football Pools 8% 8% 5% 3% 15% 8% 10%
Horse-racing 8% 7% 11% 7% 6% 14% 7%
Bingo 6% 3% 4% 2% 7% 11% 13%
None of the above 37% 50% 36% 38% 31% 28% 37%
Don't know 1% 1% - - 2% - 2%
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