The National Lottery 'Hector Riva' by AMV BBDO
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Advertiser
National Lottery -
Agency
AMV BBDO -
Sector
Government / Non-profit and Associations/institutions
The National Lottery is introducing a brand new character in the launch campaign for its new Tuesday EuroMillions draw by AMV BBDO.
The ad features Hector Riva – a dashing, d carefree European millionaire who would like EuroMillions jackpot winners to join him in his whirlwind life of private jets, personal valets and lavish villas.
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